Inspiration hit me last week while I was commuting home from the office. You see, traffic in the Philippines during rush hour is horrible. It takes 30 minutes for the vehicle to go from one stoplight to the next, during which an ordinary jeepney passenger who didn’t bring a book could daydream while listening to music and then discreetly analyze the clothing of his fellow passengers. Or, am I the only one who does that?

For the five minutes or less that a bored yuppie looks me up and down, maybe I can introduce my blog to him or her somewhat through my clothing. Even within my circle of friends, only a few really stay on the net for more than one hour. These are the casual internet users who surf when they want to find something or email someone. If i can find a way to make them type my blog’s URL on the browser or search box later on, I’d get one reader who probably will come back if my blog interests him enough.

Blego (blogger’s ego) shirts came to mind. How will an Evil Woobie t-shirt look like? I need something to reflect my blog’s personality, with a slogan that will make the viewer think. This was my first idea:

Of course the slogan reiterates the theme of my blog, which if you notice is mostly about struggling with relationship quirks, heartbreak issues and finding a comfortable spot in which sublime love and carnal attraction meet, but will it really provoke the viewer? If I could elicit a snort or a barely concealed “yeah-right” or even a laugh, won’t my brand burning be more effective? This next shirt concept just floated out of nowhere….