Blogging is like a conversation between the writer and anyone who will listen. In fact, a lot of bloggers have taken the next step and installed podcasts on their blogs. So that their readers may not only read their posts, but listen to them as well.

Readers are the single most important factor to a blogger. Without them, you are merely writing your thoughts in your own private world, which isn’t so bad, but this is the internet, where information and ideas are meant to be shared.

When writing about a particular genre or topic, you are joining the ranks of other bloggers who write about the same things. It has always been my habit to check these sites and ask for “link love” (the coined internet term for exchanging links). However, not everyone is welcoming these link loves and would rather link up those who don’t write about the same things, so that they do not in anyway promote their readership competitor.

In my opinion, exchanging links between bloggers of the same topics is a mutually beneficial thing. They share readers, so that a reader who might have stumbled upon one site (via search engines) may also have the opportunity to visit the other. This applies to non-commercial blogs, as linking the competition is a big no-no in business blogs.

We all have our favorite blogs, and we become mainstays of one just because we prefer it to the others of the same type. But it doesn’t hurt to link others, particularly if we know that they’re linking us up too.

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